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We are at an inflection point, digital technology is challenging us to rethink some fundamental aspects of marketing and communications ... I hope to use this as a forum to explore the new paradigm and generate lively discussion about the implications of this brave new digital world ...
From: One to Many, To: Many to One
Old media technologies (like broadcast TV) allowed an elite few to produce and share content that was consumed by MANY. New media technologies (like Facebook, Twitter) allow everyone, to include the proletariat, to produce and share content to be consumed by any ONE.
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